OT: Bud Light Commercial

@"medaille" said:

@"1VikesFan" said:

@"AGRforever" said:

@"rf54" said: too many suckers out there with short memories

If you drink beer you likley drink an anheuser busch product. 

I don't, can't stand the swill

I think his point is more that they own so many brands that you are probably drinking something they own without knowing it.

People today love to fake outrage and make everything political (all sides). 

Could care less about commercials/celebrity and generally don't watch - fast forward. 

30 years in Sales/Management will do that :)  

If I like a product I buy it:)

I always disliked Bud even as an 18 year old (I mean 21).  

I like me a Guinness/stout or a bourbon barrel beer but can only have 2 max - beer give me gout..yikes!

I drink Kettle-One and club now :)

I really think that all these culture war topics are just a
divide and conquer tactic.  There’s no
logical way that any marketing executive would do that campaign as a natural
way of selling more product.  Anyone with
any common sense would know that the number of people you’re bringing into the
brand is dramatically lower than the number of people you’re pushing away from
the brand.  I think Anheuser-Busch was
just given the order to rattle the cages and piss everyone off and then they
went out and executed, and even if the brand suffers, the executives that made
the decision will fail upwards into bigger and more profitable positions and
social circles.

@"medaille" said: I really think that all these culture war topics are just a divide and conquer tactic.  There’s no logical way that any marketing executive would do that campaign as a natural way of selling more product.  Anyone with any common sense would know that the number of people you’re bringing into the brand is dramatically lower than the number of people you’re pushing away from the brand.  I think Anheuser-Busch was just given the order to rattle the cages and piss everyone off and then they went out and executed, and even if the brand suffers, the executives that made the decision will fail upwards into bigger and more profitable positions and social circles.

@"medaille" said: I really think that all these culture war topics are just a divide and conquer tactic.  There’s no logical way that any marketing executive would do that campaign as a natural way of selling more product.  Anyone with any common sense would know that the number of people you’re bringing into the brand is dramatically lower than the number of people you’re pushing away from the brand.  I think Anheuser-Busch was just given the order to rattle the cages and piss everyone off and then they went out and executed, and even if the brand suffers, the executives that made the decision will fail upwards into bigger and more profitable positions and social circles.

@"supafreak84" said:

@"medaille" said: I really think that all these culture war topics are just a divide and conquer tactic.  There’s no logical way that any marketing executive would do that campaign as a natural way of selling more product.  Anyone with any common sense would know that the number of people you’re bringing into the brand is dramatically lower than the number of people you’re pushing away from the brand.  I think Anheuser-Busch was just given the order to rattle the cages and piss everyone off and then they went out and executed, and even if the brand suffers, the executives that made the decision will fail upwards into bigger and more profitable positions and social circles.

It's what happens when you elect to hire a super woke liberal and put her in charge of marketing. She interjected her politics into the brand and pushed it out to the masses and nobody in ownership had the balls to tell her "no" and they deserve everything they've gotten. These corporations pushing political agendas on the rest of the country should take note. 

@"StickyBun" said:

@"supafreak84" said:

@"medaille" said: I really think that all these culture war topics are just a divide and conquer tactic.  There’s no logical way that any marketing executive would do that campaign as a natural way of selling more product.  Anyone with any common sense would know that the number of people you’re bringing into the brand is dramatically lower than the number of people you’re pushing away from the brand.  I think Anheuser-Busch was just given the order to rattle the cages and piss everyone off and then they went out and executed, and even if the brand suffers, the executives that made the decision will fail upwards into bigger and more profitable positions and social circles.

It's what happens when you elect to hire a super woke liberal and put her in charge of marketing. She interjected her politics into the brand and pushed it out to the masses and nobody in ownership had the balls to tell her "no" and they deserve everything they've gotten. These corporations pushing political agendas on the rest of the country should take note. 

I'd say its not so much political as it is elitist. Class oriented. She felt superior and she was going to elevate the brand. That's where the hubris met the road. 
You can have your own personal feelings, but from a business perspective, its completely stupid and fire-worthy. I'm knee deep in Corporate America and its just really stupid.

@"supafreak84" said:

@"StickyBun" said:

@"supafreak84" said:

@"medaille" said: I really think that all these culture war topics are just a divide and conquer tactic.  There’s no logical way that any marketing executive would do that campaign as a natural way of selling more product.  Anyone with any common sense would know that the number of people you’re bringing into the brand is dramatically lower than the number of people you’re pushing away from the brand.  I think Anheuser-Busch was just given the order to rattle the cages and piss everyone off and then they went out and executed, and even if the brand suffers, the executives that made the decision will fail upwards into bigger and more profitable positions and social circles.

It's what happens when you elect to hire a super woke liberal and put her in charge of marketing. She interjected her politics into the brand and pushed it out to the masses and nobody in ownership had the balls to tell her "no" and they deserve everything they've gotten. These corporations pushing political agendas on the rest of the country should take note. 

I'd say its not so much political as it is elitist. Class oriented. She felt superior and she was going to elevate the brand. That's where the hubris met the road. 
You can have your own personal feelings, but from a business perspective, its completely stupid and fire-worthy. I'm knee deep in Corporate America and its just really stupid.

I just dont get what these large corporations are thinking sometimes. Hiring a woke elitisy to run your beer corporation is almost akin to hiring an analytic stock broker to run your football team  :p

@"medaille" said: I really think that all these culture war topics are just a divide and conquer tactic.  There’s no logical way that any marketing executive would do that campaign as a natural way of selling more product.  Anyone with any common sense would know that the number of people you’re bringing into the brand is dramatically lower than the number of people you’re pushing away from the brand.  I think Anheuser-Busch was just given the order to rattle the cages and piss everyone off and then they went out and executed, and even if the brand suffers, the executives that made the decision will fail upwards into bigger and more profitable positions and social circles.

I never drank light beer, what's the point?  I started drinking craft and imports in the 80s, well before it was popular.  Friend and I brewed a batch of English style bitter back in 87.  

All I drink these days is an occasional Guinness Stout.  Light beer has never been on my radar.  And neither has the silly present day politics of light beer.

@"comet52" said: I never drank light beer, what's the point?  I started drinking craft and imports in the 80s, well before it was popular.  Friend and I brewed a batch of English style bitter back in 87.  

All I drink these days is an occasional Guinness Stout.  Light beer has never been on my radar.  And neither has the silly present day politics of light beer.

@"StickyBun" said:

@"comet52" said: I never drank light beer, what's the point?  I started drinking craft and imports in the 80s, well before it was popular.  Friend and I brewed a batch of English style bitter back in 87.  

All I drink these days is an occasional Guinness Stout.  Light beer has never been on my radar.  And neither has the silly present day politics of light beer.

Well....how much do you weigh? Drinking full bodied beers is really caloric. Its about calorie control. Drink 5 lite beers and its around 500 calories. Drink 5 full bodies beers and its 1300 calories. Big difference. 

@"comet52" said:

@"StickyBun" said:

@"comet52" said: I never drank light beer, what's the point?  I started drinking craft and imports in the 80s, well before it was popular.  Friend and I brewed a batch of English style bitter back in 87.  

All I drink these days is an occasional Guinness Stout.  Light beer has never been on my radar.  And neither has the silly present day politics of light beer.

Well....how much do you weigh? Drinking full bodied beers is really caloric. Its about calorie control. Drink 5 lite beers and its around 500 calories. Drink 5 full bodies beers and its 1300 calories. Big difference. 

I changed diet and lifestyle a few years back when I faced a serious health issue and shed some pounds.  I'm at a pretty good weight for my age and physical type now. 

@"StickyBun" said:

@"comet52" said:

@"StickyBun" said:

@"comet52" said: I never drank light beer, what's the point?  I started drinking craft and imports in the 80s, well before it was popular.  Friend and I brewed a batch of English style bitter back in 87.  

All I drink these days is an occasional Guinness Stout.  Light beer has never been on my radar.  And neither has the silly present day politics of light beer.

Well....how much do you weigh? Drinking full bodied beers is really caloric. Its about calorie control. Drink 5 lite beers and its around 500 calories. Drink 5 full bodies beers and its 1300 calories. Big difference. 

I changed diet and lifestyle a few years back when I faced a serious health issue and shed some pounds.  I'm at a pretty good weight for my age and physical type now. 

Glad to hear it. But you get my drift. Do you think I don't love full bodied, craft beer? Of course. But you can't drink that shit all the time and be healthy. So when I hear a dude slam lite beer, which is watered horseshit (I know), I also see he's 60 lbs overweight. Is that the hill you want to die on? There's a reason it exists and its not for its flavor. If I want to hang at the pool with the wife all Saturday afternoon, I'm drinking lite beer. You don't get as fucked up and its WAY less calories. If I drink 3 IPAs at 350 calories each, I'm buzzed in an hour and a half and a distended stomach like I'm Ethiopian . Fine back in the day, not so much at 57 years old and the wife is giving me the sexy eye!  :p

@"comet52" said:

@"StickyBun" said:

@"comet52" said:

@"StickyBun" said:

@"comet52" said: I never drank light beer, what's the point?  I started drinking craft and imports in the 80s, well before it was popular.  Friend and I brewed a batch of English style bitter back in 87.  

All I drink these days is an occasional Guinness Stout.  Light beer has never been on my radar.  And neither has the silly present day politics of light beer.

Well....how much do you weigh? Drinking full bodied beers is really caloric. Its about calorie control. Drink 5 lite beers and its around 500 calories. Drink 5 full bodies beers and its 1300 calories. Big difference. 

I changed diet and lifestyle a few years back when I faced a serious health issue and shed some pounds.  I'm at a pretty good weight for my age and physical type now. 

Glad to hear it. But you get my drift. Do you think I don't love full bodied, craft beer? Of course. But you can't drink that shit all the time and be healthy. So when I hear a dude slam lite beer, which is watered horseshit (I know), I also see he's 60 lbs overweight. Is that the hill you want to die on? There's a reason it exists and its not for its flavor. If I want to hang at the pool with the wife all Saturday afternoon, I'm drinking lite beer. You don't get as fucked up and its WAY less calories. If I drink 3 IPAs at 350 calories each, I'm buzzed in an hour and a half and a distended stomach like I'm Ethiopian . Fine back in the day, not so much at 57 years old and the wife is giving me the sexy eye!  :p

Hmm well the reality is I only drink about one bottle every three months.  The thing that's come with getting older is that my body can't really take alcohol any more.

I'm genuinely curious to hear people's understanding of the "campaign" without googling it for a refresher. I have zero issue with people avoiding products because they disagree with the companies choices. However people keep talking about this campaign being a mistake and I don't think what they think happened is what happened.

What's bothered me more than anything is intelligent people allowing themselves to be suckered into an opinion based largely on inaccurate "stories" plastered all over social media. 

@"bigbone62" said: I'm genuinely curious to hear people's understanding of the "campaign" without googling it for a refresher. I have zero issue with people avoiding products because they disagree with the companies choices. However people keep talking about this campaign being a mistake and I don't think what they think happened is what happened.

What's bothered me more than anything is intelligent people allowing themselves to be suckered into an opinion based largely on inaccurate "stories" plastered all over social media. 

@"StickyBun" said:

@"bigbone62" said: I'm genuinely curious to hear people's understanding of the "campaign" without googling it for a refresher. I have zero issue with people avoiding products because they disagree with the companies choices. However people keep talking about this campaign being a mistake and I don't think what they think happened is what happened.

What's bothered me more than anything is intelligent people allowing themselves to be suckered into an opinion based largely on inaccurate "stories" plastered all over social media. 

I think it would be easier for you to tell us what your understanding is. Because it sounds like you think you KNOW and we DON'T know. 

@"bigbone62" said:

@"StickyBun" said:

@"bigbone62" said: I'm genuinely curious to hear people's understanding of the "campaign" without googling it for a refresher. I have zero issue with people avoiding products because they disagree with the companies choices. However people keep talking about this campaign being a mistake and I don't think what they think happened is what happened.

What's bothered me more than anything is intelligent people allowing themselves to be suckered into an opinion based largely on inaccurate "stories" plastered all over social media. 

I think it would be easier for you to tell us what your understanding is. Because it sounds like you think you KNOW and we DON'T know. 

Sure thing. There was no ad campaign first of all. This Dylan person is an influencer. They were paid a  fee to post a video on their social media promoting a contest that had nothing to do with being trans.

It was a pre-existing contest for $15,000 for people submitting videos of them trying to carry as many cans of Bud Light as they could. In that video Dylan showed a one off can they were given for the shoot. 

Said can was not at that time and never was to be mass produced. There were no "pronoun cans" released or planned to be released in connection with this person. In other words people were triggered by an influencer making one post on their social media that people should take part in a totally unrelated to being trans contest. 

The post was meant to bring in a specific demo using an algorithm. So unless your social media interactions lead the algorithm to believe that was something you may be interested in you would have never seen the video. 

@"bigbone62" said:

@"StickyBun" said:

@"bigbone62" said: I'm genuinely curious to hear people's understanding of the "campaign" without googling it for a refresher. I have zero issue with people avoiding products because they disagree with the companies choices. However people keep talking about this campaign being a mistake and I don't think what they think happened is what happened.

What's bothered me more than anything is intelligent people allowing themselves to be suckered into an opinion based largely on inaccurate "stories" plastered all over social media. 

I think it would be easier for you to tell us what your understanding is. Because it sounds like you think you KNOW and we DON'T know. 

Sure thing. There was no ad campaign first of all. This Dylan person is an influencer. They were paid a  fee to post a video on their social media promoting a contest that had nothing to do with being trans.

It was a pre-existing contest for $15,000 for people submitting videos of them trying to carry as many cans of Bud Light as they could. In that video Dylan showed a one off can they were given for the shoot. 

Said can was not at that time and never was to be mass produced. There were no "pronoun cans" released or planned to be released in connection with this person. In other words people were triggered by an influencer making one post on their social media that people should take part in a totally unrelated to being trans contest. 

The post was meant to bring in a specific demo using an algorithm. So unless your social media interactions lead the algorithm to believe that was something you may be interested in you would have never seen the video.