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Super Bowl halftime show
#41
(10-03-2025, 09:18 AM)BigAl99 Wrote: Pretty simple if you look at the demographics of the players.  Boomers are no longer, and shouldn't be, the target group for marketing.

And additionally, the halftime show is about bringing in new sets of eyes to the Superbowl as much as it is entertainment. Its an event as much as it is a football game. That's how growth happens, ratings, etc. Whether I personally like it or not is irrelevant because I know 2 things: I can just choose to skip watching the halftime show entertainment (problem solved) and I'm 59 years old and they aren't marketing to me as you mention.
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#42
Here's the stats for those watching the Superbowl (according to mediaculture):
Demographic Profile: Average age of 49, skewing male (57%), predominantly White (68%), with Gen X and Baby Boomers making up 60% of the audience.

There's no doubt that Bad Bunny sells a lot of music as young people have always been the biggest market for recording artists. But given the average age of Superbowl viewership is 49 with 60% + of the audience 50 years and older, do you really believe that Bad Bunny hits that viewership demographic?

Maybe, just maybe, we can mix it up a little bit? I don't see that happening with Jay Z's company handling bookings.
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#43
(10-03-2025, 10:24 AM)badgervike Wrote: Here's the stats for those watching the Superbowl (according to mediaculture):
Demographic Profile: Average age of 49, skewing male (57%), predominantly White (68%), with Gen X and Baby Boomers making up 60% of the audience.

There's no doubt that Bad Bunny sells a lot of music as young people have always been the biggest market for recording artists.  But given the average age of Superbowl viewership is 49 with 60% of the audience 50 years and older, do you really believe that Bad Bunny hits that viewership demographic? 

Maybe, just maybe, we can mix it up a little bit?  I don't see that happening with Jay Z's company handling bookings.

Uh-oh... damn facts.  They are right that they arent targeting those they already have,  but when the advertisers find out that most of those tuning into the game tune out for halftime... what does that do to the value of those premium ad spots?  I am sure there are some that tune in specifically for the half time show,  but I kind of doubt its enough to offset all of us that find soemthing better to do for 30 minutes.

I do think swift would be an act that would shatter everything and set numbers that wouldn't be seen again,  not my thing but I can't ignore the insanity that surrounds her.
Why isn't Chuck Foreman in the Hall of Fame?
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#44
(10-03-2025, 09:18 AM)BigAl99 Wrote: Pretty simple if you look at the demographics of the players.  Boomers are no longer, and shouldn't be, the target group for marketing.

So..you think the Superbowl marketing is directed at the demographics of the players...and not the actual viewership?
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#45
(10-03-2025, 10:24 AM)badgervike Wrote: Here's the stats for those watching the Superbowl (according to mediaculture):
Demographic Profile: Average age of 49, skewing male (57%), predominantly White (68%), with Gen X and Baby Boomers making up 60% of the audience.

There's no doubt that Bad Bunny sells a lot of music as young people have always been the biggest market for recording artists.  But given the average age of Superbowl viewership is 49 with 60% of the audience 50 years and older, do you really believe that Bad Bunny hits that viewership demographic? 

Maybe, just maybe, we can mix it up a little bit?  I don't see that happening with Jay Z's company handling bookings.

So to you, it makes good business sense for the NFL to cater to and entertain its aging and diminishing existing audience? You can criticize Jay-Z all you want, but it's about pulling viewers. And as controversial as Kendrick Lamar was last year, it was the most watched halftime in Super Bowl history. 

In either case, Bad Bunny will beat those numbers, simultaneously boosting the amount of money the NFL can charge for advertising, and introducing the NFL to millions of new, young, affluent viewers in Latin America, an audience it's obviously been trying to reach for years. See games in Brazil and Mexico. 

For a conservative you don't seem to understand business very well.
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#46
(10-03-2025, 11:06 AM)MaroonBells Wrote: So to you, it makes good business sense for the NFL to cater to and entertain its aging and diminishing existing audience? You can criticize Jay-Z all you want, but it's about pulling viewers. And as controversial as Kendrick Lamar was last year, it was the most watched halftime in Super Bowl history. 

In either case, Bad Bunny will beat those numbers, simultaneously boosting the amount of money the NFL can charge for advertising, and introducing the NFL to millions of new, young, affluent viewers in Latin America, an audience it's obviously been trying to reach for years. See games in Brazil and Mexico. 

For a conservative you don't seem to understand business very well.

I said it's good business to mix it up a little bit and not alienate your base Mr. Cracker Barrel.  Every once a while show some love and appreciation for your overwhelming base...it's good business.  Kendrick Lamar's Halftime show was the most watched in Superbowl history during the most watched Superbowl in history with the potential Chiefs 3-peat and Swifties adding to the interest in the game.
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#47
(10-03-2025, 09:18 AM)BigAl99 Wrote: Pretty simple if you look at the demographics of the players.  Boomers are no longer, and shouldn't be, the target group for marketing.
Absolutely this. It's the younger generations who purchase the majority of NFL merch. When's the last time that you (the collective you) purchased a jersey or any other NFL merch?
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#48
(10-03-2025, 11:06 AM)MaroonBells Wrote: So to you, it makes good business sense for the NFL to cater to and entertain its aging and diminishing existing audience? You can criticize Jay-Z all you want, but it's about pulling viewers. And as controversial as Kendrick Lamar was last year, it was the most watched halftime in Super Bowl history. 

In either case, Bad Bunny will beat those numbers, simultaneously boosting the amount of money the NFL can charge for advertising, and introducing the NFL to millions of new, young, affluent viewers in Latin America, an audience it's obviously been trying to reach for years. See games in Brazil and Mexico. 

For a conservative you don't seem to understand business very well.

This ^

"Viewing peaked at 135.7 million from 8-8:15 p.m. ET, during the game’s second quarter, when the Eagles were building a 24-0 halftime lead. But viewers clearly stuck around for Kendrick Lamar’s halftime show, which averaged 133.5 million viewers across all platforms (vs. 129.3 million a year ago) and included the rapper performing his Grammy-winning, Drake-beefing hit “Not Like Us,” and the second half of the game."
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#49
(10-03-2025, 11:19 AM)Knucklehead Wrote: Absolutely this. It's the younger generations who purchase the majority of NFL merch. When's the last time that you (the collective you) purchased a jersey or any other NFL merch?

And it's the 40 and older crowd that buys the majority of the tickets to the games (and corresponding revenues).

Wrong season to ask the merch question.  I loaded up for me and the family this year to attend games at US Bank and Lambeau.  I also buy Vikings gear for my granddaughters every year...just to annoy my daughter and husband who are Packer fans.  His stepfather is a Vikings fan as well and does the same. They have jerseys, pajamas, blankets, hoodies, lamps, signed footballs, helmets, wall hanging. My oldest granddaughter (here in Madison) has a purple colored bedroom to match the Vikings gear
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#50
(10-03-2025, 10:55 AM)badgervike Wrote: So..you think the Superbowl marketing is directed at the demographics of the players...and not the actual viewership?

Sure do, that's who's playing the game and probably a good clue to who will be representing the future fans.  You and I don't represent the future market.  I was hooked and a customer, when Bart Starr and Fran Tarkington were the product, it's a culture. Learned early on to not really pay attention to half time, except when it was over.  It's not really that big of a thing, why else would "Up with People" be in five super bowls, they had to be appealing to more than the SD population.
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