Quote: @"medaille" said:
I think they need to experiment with different options. I don’ think there’s a lot of correct options. The SB is obviously a special circumstance
because people actively watch it for the advertisements and putting that behind
a paywall would be suicide. For all the
other games, the current method of putting it on free network tv with
advertisements allows people to easily bypass the advertisements, so if you’re
advertising your $70k trucks or pharmaceutical drugs to a market that isn’t
watching them, how much do you really want to pay? If you put them behind paywalls that cost too
much or have a too high a barrier of entry, you lose your fanbase that is
watching games that aren’t “their” team.
Pirates aren’t paying. I think it’s
a damned if you do, damned if you don’t situation for them. I think mostly they need to find a platform
that allows them to ensure that people who aren’t paying are forced to watch
the advertisements, but that people who are paying get to opt out of the
advertisements.
If I were the NFL, I would be trying to remove network
exclusivity, where your games are only on network tv or only on one streaming
platform. I would mandate that each
game have to be served on 3 different platforms: free network tv with ads, free streaming with
ads, premium streaming for paying customers where there’s no ads and they get a
more premium experience over the free versions.
Perhaps the they eliminate all the TV timeouts and play the game in real
time and the free watchers are slowly lagging behind the real game while they
watch ads. Perhaps the ad-space is
filled with guys talking about football.
Perhaps you’re paying to here all the miked up guys in real time (after
the in-helmet communication shuts off).
Perhaps you can choose who you want to listen to (home radio, away
radio, broadcast team, stadium announcers, etc. guys like PFF or LockedOn) Perhaps you can add-in audio chat rooms of
like minded fans over top the broadcast.
I think the soccer model isn’t a horrible choice for the NFL where the
game is always playing but ads pop up mid game during slow moments and you can’t
really avoid it.
Love love love this. have always been wondering why the NFL had not tried a seperqte stream that has “safe” in game communication or more insights real time. Like taking mic’d up and making it near real time (like during time outs).
Quote: @"mblack" said:
@"medaille" said:
I think they need to experiment with different options. I don’ think there’s a lot of correct options. The SB is obviously a special circumstance
because people actively watch it for the advertisements and putting that behind
a paywall would be suicide. For all the
other games, the current method of putting it on free network tv with
advertisements allows people to easily bypass the advertisements, so if you’re
advertising your $70k trucks or pharmaceutical drugs to a market that isn’t
watching them, how much do you really want to pay? If you put them behind paywalls that cost too
much or have a too high a barrier of entry, you lose your fanbase that is
watching games that aren’t “their” team.
Pirates aren’t paying. I think it’s
a damned if you do, damned if you don’t situation for them. I think mostly they need to find a platform
that allows them to ensure that people who aren’t paying are forced to watch
the advertisements, but that people who are paying get to opt out of the
advertisements.
If I were the NFL, I would be trying to remove network
exclusivity, where your games are only on network tv or only on one streaming
platform. I would mandate that each
game have to be served on 3 different platforms: free network tv with ads, free streaming with
ads, premium streaming for paying customers where there’s no ads and they get a
more premium experience over the free versions.
Perhaps the they eliminate all the TV timeouts and play the game in real
time and the free watchers are slowly lagging behind the real game while they
watch ads. Perhaps the ad-space is
filled with guys talking about football.
Perhaps you’re paying to here all the miked up guys in real time (after
the in-helmet communication shuts off).
Perhaps you can choose who you want to listen to (home radio, away
radio, broadcast team, stadium announcers, etc. guys like PFF or LockedOn) Perhaps you can add-in audio chat rooms of
like minded fans over top the broadcast.
I think the soccer model isn’t a horrible choice for the NFL where the
game is always playing but ads pop up mid game during slow moments and you can’t
really avoid it.
Love love love this. have always been wondering why the NFL had not tried a seperqte stream that has “safe” in game communication or more insights real time. Like taking mic’d up and making it near real time (like during time outs).
If there is a 7 second delay on live broadcast of commentators, imagine the delay required for in game editing of players micd up 
Quote: @"JimmyinSD" said:
@"mblack" said:
@"medaille" said:
I think they need to experiment with different options. I don’ think there’s a lot of correct options. The SB is obviously a special circumstance
because people actively watch it for the advertisements and putting that behind
a paywall would be suicide. For all the
other games, the current method of putting it on free network tv with
advertisements allows people to easily bypass the advertisements, so if you’re
advertising your $70k trucks or pharmaceutical drugs to a market that isn’t
watching them, how much do you really want to pay? If you put them behind paywalls that cost too
much or have a too high a barrier of entry, you lose your fanbase that is
watching games that aren’t “their” team.
Pirates aren’t paying. I think it’s
a damned if you do, damned if you don’t situation for them. I think mostly they need to find a platform
that allows them to ensure that people who aren’t paying are forced to watch
the advertisements, but that people who are paying get to opt out of the
advertisements.
If I were the NFL, I would be trying to remove network
exclusivity, where your games are only on network tv or only on one streaming
platform. I would mandate that each
game have to be served on 3 different platforms: free network tv with ads, free streaming with
ads, premium streaming for paying customers where there’s no ads and they get a
more premium experience over the free versions.
Perhaps the they eliminate all the TV timeouts and play the game in real
time and the free watchers are slowly lagging behind the real game while they
watch ads. Perhaps the ad-space is
filled with guys talking about football.
Perhaps you’re paying to here all the miked up guys in real time (after
the in-helmet communication shuts off).
Perhaps you can choose who you want to listen to (home radio, away
radio, broadcast team, stadium announcers, etc. guys like PFF or LockedOn) Perhaps you can add-in audio chat rooms of
like minded fans over top the broadcast.
I think the soccer model isn’t a horrible choice for the NFL where the
game is always playing but ads pop up mid game during slow moments and you can’t
really avoid it.
Love love love this. have always been wondering why the NFL had not tried a seperqte stream that has “safe” in game communication or more insights real time. Like taking mic’d up and making it near real time (like during time outs).
If there is a 7 second delay on live broadcast of commentators, imagine the delay required for in game editing of players micd up
Why do you have to ruin my wish?
Yeah that will be hard. Cant they just bleep it and add “mature audiences only”? B)
Quote: @"mblack" said:
@"JimmyinSD" said:
@"mblack" said:
@"medaille" said:
I think they need to experiment with different options. I don’ think there’s a lot of correct options. The SB is obviously a special circumstance
because people actively watch it for the advertisements and putting that behind
a paywall would be suicide. For all the
other games, the current method of putting it on free network tv with
advertisements allows people to easily bypass the advertisements, so if you’re
advertising your $70k trucks or pharmaceutical drugs to a market that isn’t
watching them, how much do you really want to pay? If you put them behind paywalls that cost too
much or have a too high a barrier of entry, you lose your fanbase that is
watching games that aren’t “their” team.
Pirates aren’t paying. I think it’s
a damned if you do, damned if you don’t situation for them. I think mostly they need to find a platform
that allows them to ensure that people who aren’t paying are forced to watch
the advertisements, but that people who are paying get to opt out of the
advertisements.
If I were the NFL, I would be trying to remove network
exclusivity, where your games are only on network tv or only on one streaming
platform. I would mandate that each
game have to be served on 3 different platforms: free network tv with ads, free streaming with
ads, premium streaming for paying customers where there’s no ads and they get a
more premium experience over the free versions.
Perhaps the they eliminate all the TV timeouts and play the game in real
time and the free watchers are slowly lagging behind the real game while they
watch ads. Perhaps the ad-space is
filled with guys talking about football.
Perhaps you’re paying to here all the miked up guys in real time (after
the in-helmet communication shuts off).
Perhaps you can choose who you want to listen to (home radio, away
radio, broadcast team, stadium announcers, etc. guys like PFF or LockedOn) Perhaps you can add-in audio chat rooms of
like minded fans over top the broadcast.
I think the soccer model isn’t a horrible choice for the NFL where the
game is always playing but ads pop up mid game during slow moments and you can’t
really avoid it.
Love love love this. have always been wondering why the NFL had not tried a seperqte stream that has “safe” in game communication or more insights real time. Like taking mic’d up and making it near real time (like during time outs).
If there is a 7 second delay on live broadcast of commentators, imagine the delay required for in game editing of players micd up
Why do you have to ruin my wish?
Yeah that will be hard. Cant they just bleep it and add “mature audiences only”? B)
I would actually pay for a broadcast that featured unedited player chatter.
Quote: @"JimmyinSD" said:
@"mblack" said:
@"JimmyinSD" said:
@"mblack" said:
@"medaille" said:
I think they need to experiment with different options. I don’ think there’s a lot of correct options. The SB is obviously a special circumstance
because people actively watch it for the advertisements and putting that behind
a paywall would be suicide. For all the
other games, the current method of putting it on free network tv with
advertisements allows people to easily bypass the advertisements, so if you’re
advertising your $70k trucks or pharmaceutical drugs to a market that isn’t
watching them, how much do you really want to pay? If you put them behind paywalls that cost too
much or have a too high a barrier of entry, you lose your fanbase that is
watching games that aren’t “their” team.
Pirates aren’t paying. I think it’s
a damned if you do, damned if you don’t situation for them. I think mostly they need to find a platform
that allows them to ensure that people who aren’t paying are forced to watch
the advertisements, but that people who are paying get to opt out of the
advertisements.
If I were the NFL, I would be trying to remove network
exclusivity, where your games are only on network tv or only on one streaming
platform. I would mandate that each
game have to be served on 3 different platforms: free network tv with ads, free streaming with
ads, premium streaming for paying customers where there’s no ads and they get a
more premium experience over the free versions.
Perhaps the they eliminate all the TV timeouts and play the game in real
time and the free watchers are slowly lagging behind the real game while they
watch ads. Perhaps the ad-space is
filled with guys talking about football.
Perhaps you’re paying to here all the miked up guys in real time (after
the in-helmet communication shuts off).
Perhaps you can choose who you want to listen to (home radio, away
radio, broadcast team, stadium announcers, etc. guys like PFF or LockedOn) Perhaps you can add-in audio chat rooms of
like minded fans over top the broadcast.
I think the soccer model isn’t a horrible choice for the NFL where the
game is always playing but ads pop up mid game during slow moments and you can’t
really avoid it.
Love love love this. have always been wondering why the NFL had not tried a seperqte stream that has “safe” in game communication or more insights real time. Like taking mic’d up and making it near real time (like during time outs).
If there is a 7 second delay on live broadcast of commentators, imagine the delay required for in game editing of players micd up
Why do you have to ruin my wish?
Yeah that will be hard. Cant they just bleep it and add “mature audiences only”? B)
I would actually pay for a broadcast that featured unedited player chatter.
I am all in.
I watched it but didn't pay for it. I bet a lot of people went that route
I didnt think Miami had much of a shot at this one, even w/out all the injuries...Didnt even bother to see if there was a "free trial offer"
They have not won at Arrowhead Stadium since Nov. 6, 2011, nor won a playoff game since Dec. 30, 2000.
Peacock scored a touchdown Saturday for its first NFL playoff game exclusively shown on the NBCUniversal-owned streamer, registering record ratings and internet usage for the matchup in the freezing cold between the Kansas City Chiefs and Miami Dolphins. The “Peacock Exclusive Wild Card” game garnered 23 million total viewers, according to Nielsen. NBC said in a release that the game sets records for the “most-streamed live event in US history” and was also responsible for the most internet usage ever in the US on a single date, consuming 30% of internet traffic during the Saturday night game.
That number also includes viewership figures from the local NBC affiliates in Miami and Kansas City and on the NFL+ mobile app, where the game was also shown outside of Peacock.
Notably, the ratings for the exclusively streamed game was up 6% over last year’s primetime AFC Wild Card Game that was shown on NBC’s broadcast network.
Overall, Saturday was a good day for Peacock, which lost $2.8 billion last year for its parent company Comcast but is growing in paid subscribers. The streamer had its ”largest single day ever in audience usage, engagement and time spent, with a record 16.3 million concurrent devices,” NBC said, but it didn’t reveal how many new subscribers were added.
Last year, Peacock got its first-ever price hike to $5.99 per month. In addition to the NFL, the platform also streams English Premier League soccer, some MLB games, WWE and college football.
It helped that there weren’t any technical issues from people flooding Peacock with sign-ups or heavy usage or a sustained backlash despite some ire from fans and lawmakers.
“From NBC Sports and Peacock to the Comcast team, our entire company worked seamlessly to plan for this game and executed flawlessly to deliver a streaming experience with the NFL on a scale that’s never been done before,” said Brian Roberts, CEO of Comcast, in a release. “It’s a very proud moment.”
The monster ratings shouldn’t come as a surprise since the NFL has enjoyed a steady increase in viewership. A Sportico report, citing Nielsen ratings, found that last year the NFL made up 93 of the top 100 broadcast programs. That’s compared to 82 in 2022 and 72 in 2020. Its revenue also grew to roughly $12 billion in 2022, up from $8 billion per year in 2010, according to some reports. NFL Commissioner Roger Goodell has said he wants to see $25 billion in yearly league revenue by 2027.
Taylor Swift’s high-profile relationship with Kansas City Chiefs tight end Travis Kelce is one element that might have drawn in some viewers who didn’t watch NFL games in the past. In the October Chiefs-Jets thriller attended by Swift and a star-studded entourage, the broadcast had a surge of more than 2 million female viewers. It recorded an average of 27 million viewers overall, which NBC said at the time made it the most-watched Sunday show since the 2023 Super Bowl.
https://www.cnn.com/2024/01/15/media/peacock-nfl-ratings-chiefs-dolphins/index.html
Quote: @"purplefaithful" said:
Peacock scored a touchdown Saturday for its first NFL playoff game exclusively shown on the NBCUniversal-owned streamer, registering record ratings and internet usage for the matchup in the freezing cold between the Kansas City Chiefs and Miami Dolphins. The “Peacock Exclusive Wild Card” game garnered 23 million total viewers, according to Nielsen. NBC said in a release that the game sets records for the “most-streamed live event in US history” and was also responsible for the most internet usage ever in the US on a single date, consuming 30% of internet traffic during the Saturday night game.
That number also includes viewership figures from the local NBC affiliates in Miami and Kansas City and on the NFL+ mobile app, where the game was also shown outside of Peacock.
Notably, the ratings for the exclusively streamed game was up 6% over last year’s primetime AFC Wild Card Game that was shown on NBC’s broadcast network.
Overall, Saturday was a good day for Peacock, which lost $2.8 billion last year for its parent company Comcast but is growing in paid subscribers. The streamer had its ”largest single day ever in audience usage, engagement and time spent, with a record 16.3 million concurrent devices,” NBC said, but it didn’t reveal how many new subscribers were added.
Last year, Peacock got its first-ever price hike to $5.99 per month. In addition to the NFL, the platform also streams English Premier League soccer, some MLB games, WWE and college football.
It helped that there weren’t any technical issues from people flooding Peacock with sign-ups or heavy usage or a sustained backlash despite some ire from fans and lawmakers.
“From NBC Sports and Peacock to the Comcast team, our entire company worked seamlessly to plan for this game and executed flawlessly to deliver a streaming experience with the NFL on a scale that’s never been done before,” said Brian Roberts, CEO of Comcast, in a release. “It’s a very proud moment.”
The monster ratings shouldn’t come as a surprise since the NFL has enjoyed a steady increase in viewership. A Sportico report, citing Nielsen ratings, found that last year the NFL made up 93 of the top 100 broadcast programs. That’s compared to 82 in 2022 and 72 in 2020. Its revenue also grew to roughly $12 billion in 2022, up from $8 billion per year in 2010, according to some reports. NFL Commissioner Roger Goodell has said he wants to see $25 billion in yearly league revenue by 2027.
Taylor Swift’s high-profile relationship with Kansas City Chiefs tight end Travis Kelce is one element that might have drawn in some viewers who didn’t watch NFL games in the past. In the October Chiefs-Jets thriller attended by Swift and a star-studded entourage, the broadcast had a surge of more than 2 million female viewers. It recorded an average of 27 million viewers overall, which NBC said at the time made it the most-watched Sunday show since the 2023 Super Bowl.
https://www.cnn.com/2024/01/15/media/peacock-nfl-ratings-chiefs-dolphins/index.html
I have to assume this is the Swifty effect, but I dont get it, are they really paying $6 for a streaming service for a chance to catch a glimpse of Taylor? I doubt this was largely due to football fans wanting to see the game.
Has anybody on this site said they were paying the money for the game?
Quote: @"JimmyinSD" said:
@"purplefaithful" said:
Peacock scored a touchdown Saturday for its first NFL playoff game exclusively shown on the NBCUniversal-owned streamer, registering record ratings and internet usage for the matchup in the freezing cold between the Kansas City Chiefs and Miami Dolphins. The “Peacock Exclusive Wild Card” game garnered 23 million total viewers, according to Nielsen. NBC said in a release that the game sets records for the “most-streamed live event in US history” and was also responsible for the most internet usage ever in the US on a single date, consuming 30% of internet traffic during the Saturday night game.
That number also includes viewership figures from the local NBC affiliates in Miami and Kansas City and on the NFL+ mobile app, where the game was also shown outside of Peacock.
Notably, the ratings for the exclusively streamed game was up 6% over last year’s primetime AFC Wild Card Game that was shown on NBC’s broadcast network.
Overall, Saturday was a good day for Peacock, which lost $2.8 billion last year for its parent company Comcast but is growing in paid subscribers. The streamer had its ”largest single day ever in audience usage, engagement and time spent, with a record 16.3 million concurrent devices,” NBC said, but it didn’t reveal how many new subscribers were added.
Last year, Peacock got its first-ever price hike to $5.99 per month. In addition to the NFL, the platform also streams English Premier League soccer, some MLB games, WWE and college football.
It helped that there weren’t any technical issues from people flooding Peacock with sign-ups or heavy usage or a sustained backlash despite some ire from fans and lawmakers.
“From NBC Sports and Peacock to the Comcast team, our entire company worked seamlessly to plan for this game and executed flawlessly to deliver a streaming experience with the NFL on a scale that’s never been done before,” said Brian Roberts, CEO of Comcast, in a release. “It’s a very proud moment.”
The monster ratings shouldn’t come as a surprise since the NFL has enjoyed a steady increase in viewership. A Sportico report, citing Nielsen ratings, found that last year the NFL made up 93 of the top 100 broadcast programs. That’s compared to 82 in 2022 and 72 in 2020. Its revenue also grew to roughly $12 billion in 2022, up from $8 billion per year in 2010, according to some reports. NFL Commissioner Roger Goodell has said he wants to see $25 billion in yearly league revenue by 2027.
Taylor Swift’s high-profile relationship with Kansas City Chiefs tight end Travis Kelce is one element that might have drawn in some viewers who didn’t watch NFL games in the past. In the October Chiefs-Jets thriller attended by Swift and a star-studded entourage, the broadcast had a surge of more than 2 million female viewers. It recorded an average of 27 million viewers overall, which NBC said at the time made it the most-watched Sunday show since the 2023 Super Bowl.
https://www.cnn.com/2024/01/15/media/peacock-nfl-ratings-chiefs-dolphins/index.html
I have to assume this is the Swifty effect, but I dont get it, are they really paying $6 for a streaming service for a chance to catch a glimpse of Taylor? I doubt this was largely due to football fans wanting to see the game.
Has anybody on this site said they were paying the money for the game?
My wife is a Bill's fan (yes, between us we have 8 SB losses). We signed up for Peacock in order to see the regular season Buffalo/LA game. Since it's a monthly subscription, we were also able to see the WC playoff game. So, 2 games for $6. I'll take it. We cancelled yesterday.
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