OT: Bud Light Commercial

[Guest]

@StickyBun said:
So don't misunderstand me: I'm not digging on transgender people. I'm digging on the ridiculous notion that transgenders would drink anywhere near the level of Bud Light that 'frat bros' would and that's what the VP of Marketing was saying: she wanted to 'elevate' Bud Light from partying college bros. Being an elitist Coast resident, she hadn't the vaguest idea that this would instigate vitriol with the mouth breathers that guzzle the shit like water. Why do that? You do it because you're a myopic dumb shit that probably would never, ever drink not only Bud Light, but any Lite beer, and couldn't be farther personally removed from the demographic that does. 

degrees dont mean common sense,  and marketing is largely about common sense first and then applying that degree to fine tune the approach,  pretty obvious with this and so many other woke marketing decisions over the last few years that we are turning out people with college degrees that likely are incapable of actually understanding their jobs.  engineering is another one that is getting scary... they can do the math, but they really dont seem to understand the issue to correctly apply their math,  but dammit if they dont have the degree that says they are the experts to fix the problem.

[Guest]

@medaille said:

@1VikesFan said:

@AGRforever said:

@rf54 said:
too many suckers out there with short memories

If you drink beer you likley drink an anheuser busch product. 

I don't, can't stand the swill

I think his point is more that they own so many
brands that you are probably drinking something they own without knowing it.

https://wyomingllcattorney.com/Blog/Ever...usch-InBev

[Guest]

People today love to fake outrage and make everything political (all sides). 

Could care less about commercials/celebrity and generally don't watch - fast forward. 

30 years in Sales/Management will do that   

If I like a product I buy it

I always disliked Bud even as an 18 year old (I mean 21).  

I like me a Guinness/stout or a bourbon barrel beer but can only have 2 max - beer give me gout..yikes!

I drink Kettle-One and club now

[Guest]

I really think that all these culture war topics are just a
divide and conquer tactic.  There’s no
logical way that any marketing executive would do that campaign as a natural
way of selling more product.  Anyone with
any common sense would know that the number of people you’re bringing into the
brand is dramatically lower than the number of people you’re pushing away from
the brand.  I think Anheuser-Busch was
just given the order to rattle the cages and piss everyone off and then they
went out and executed, and even if the brand suffers, the executives that made
the decision will fail upwards into bigger and more profitable positions and
social circles.

[Guest]

@medaille said:
I really think that all these culture war topics are just a
divide and conquer tactic.  There’s no
logical way that any marketing executive would do that campaign as a natural
way of selling more product.  Anyone with
any common sense would know that the number of people you’re bringing into the
brand is dramatically lower than the number of people you’re pushing away from
the brand.  I think Anheuser-Busch was
just given the order to rattle the cages and piss everyone off and then they
went out and executed, and even if the brand suffers, the executives that made
the decision will fail upwards into bigger and more profitable positions and
social circles.

I don't totally disagree with what you're aiming at here.  It's part of the quid pro quo behind doing what the govt wants you to do and being rewarded for it.  I just think Bud Light took a bigger hit than they ever expected.  There is definitely a reward for doing the government's bidding and a l-t strategy to make this a one way message.

[Guest]

@medaille said:
I really think that all these culture war topics are just a
divide and conquer tactic.  There’s no
logical way that any marketing executive would do that campaign as a natural
way of selling more product.  Anyone with
any common sense would know that the number of people you’re bringing into the
brand is dramatically lower than the number of people you’re pushing away from
the brand.  I think Anheuser-Busch was
just given the order to rattle the cages and piss everyone off and then they
went out and executed, and even if the brand suffers, the executives that made
the decision will fail upwards into bigger and more profitable positions and
social circles.

It's what happens when you elect to hire a super woke liberal and put her in charge of marketing. She interjected her politics into the brand and pushed it out to the masses and nobody in ownership had the balls to tell her "no" and they deserve everything they've gotten. These corporations pushing political agendas on the rest of the country should take note. 

[Guest]

@supafreak84 said:

@medaille said:
I really think that all these culture war topics are just a
divide and conquer tactic.  There’s no
logical way that any marketing executive would do that campaign as a natural
way of selling more product.  Anyone with
any common sense would know that the number of people you’re bringing into the
brand is dramatically lower than the number of people you’re pushing away from
the brand.  I think Anheuser-Busch was
just given the order to rattle the cages and piss everyone off and then they
went out and executed, and even if the brand suffers, the executives that made
the decision will fail upwards into bigger and more profitable positions and
social circles.

It's what happens when you elect to hire a super woke liberal and put her in charge of marketing. She interjected her politics into the brand and pushed it out to the masses and nobody in ownership had the balls to tell her "no" and they deserve everything they've gotten. These corporations pushing political agendas on the rest of the country should take note. 

I'd say its not so much political as it is elitist. Class oriented. She felt superior and she was going to elevate the brand. That's where the hubris met the road. 
You can have your own personal feelings, but from a business perspective, its completely stupid and fire-worthy. I'm knee deep in Corporate America and its just really stupid.

[Guest]

@StickyBun said:

@supafreak84 said:

@medaille said:
I really think that all these culture war topics are just a
divide and conquer tactic.  There’s no
logical way that any marketing executive would do that campaign as a natural
way of selling more product.  Anyone with
any common sense would know that the number of people you’re bringing into the
brand is dramatically lower than the number of people you’re pushing away from
the brand.  I think Anheuser-Busch was
just given the order to rattle the cages and piss everyone off and then they
went out and executed, and even if the brand suffers, the executives that made
the decision will fail upwards into bigger and more profitable positions and
social circles.

It's what happens when you elect to hire a super woke liberal and put her in charge of marketing. She interjected her politics into the brand and pushed it out to the masses and nobody in ownership had the balls to tell her "no" and they deserve everything they've gotten. These corporations pushing political agendas on the rest of the country should take note. 

I'd say its not so much political as it is elitist. Class oriented. She felt superior and she was going to elevate the brand. That's where the hubris met the road. 
You can have your own personal feelings, but from a business perspective, its completely stupid and fire-worthy. I'm knee deep in Corporate America and its just really stupid.

I just dont get what these large corporations are thinking sometimes. Hiring a woke elitisy to run your beer corporation is almost akin to hiring an analytic stock broker to run your football team  :p

[Guest]

@supafreak84 said:

@StickyBun said:

@supafreak84 said:

@medaille said:
I really think that all these culture war topics are just a
divide and conquer tactic.  There’s no
logical way that any marketing executive would do that campaign as a natural
way of selling more product.  Anyone with
any common sense would know that the number of people you’re bringing into the
brand is dramatically lower than the number of people you’re pushing away from
the brand.  I think Anheuser-Busch was
just given the order to rattle the cages and piss everyone off and then they
went out and executed, and even if the brand suffers, the executives that made
the decision will fail upwards into bigger and more profitable positions and
social circles.

It's what happens when you elect to hire a super woke liberal and put her in charge of marketing. She interjected her politics into the brand and pushed it out to the masses and nobody in ownership had the balls to tell her "no" and they deserve everything they've gotten. These corporations pushing political agendas on the rest of the country should take note. 

I'd say its not so much political as it is elitist. Class oriented. She felt superior and she was going to elevate the brand. That's where the hubris met the road. 
You can have your own personal feelings, but from a business perspective, its completely stupid and fire-worthy. I'm knee deep in Corporate America and its just really stupid.

I just dont get what these large corporations are thinking sometimes. Hiring a woke elitisy to run your beer corporation is almost akin to hiring an analytic stock broker to run your football team  :p

lol, I laughed! 

[Guest]

@medaille said:
I really think that all these culture war topics are just a
divide and conquer tactic.  There’s no
logical way that any marketing executive would do that campaign as a natural
way of selling more product.  Anyone with
any common sense would know that the number of people you’re bringing into the
brand is dramatically lower than the number of people you’re pushing away from
the brand.  I think Anheuser-Busch was
just given the order to rattle the cages and piss everyone off and then they
went out and executed, and even if the brand suffers, the executives that made
the decision will fail upwards into bigger and more profitable positions and
social circles.

Small tribes are more easily conquered than large United nations.  Them more they can divide us,  the easier it is for them to conquer and control us.