Super Bowl halftime show

MaroonBells wrote:

So to you, it makes good business sense for the NFL to cater to and entertain its aging and diminishing existing audience? You can criticize Jay-Z all you want, but it's about pulling viewers. And as controversial as Kendrick Lamar was last year, it was the most watched halftime in Super Bowl history. 

In either case, Bad Bunny will beat those numbers, simultaneously boosting the amount of money the NFL can charge for advertising, and introducing the NFL to millions of new, young, affluent viewers in Latin America, an audience it's obviously been trying to reach for years. See games in Brazil and Mexico. 

For a conservative you don't seem to understand business very well.

I said it's good business to mix it up a little bit and not alienate your base Mr. Cracker Barrel.  Every once a while show some love and appreciation for your overwhelming base...it's good business.  Kendrick Lamar's Halftime show was the most watched in Superbowl history during the most watched Superbowl in history with the potential Chiefs 3-peat and Swifties adding to the interest in the game.

BigAl99 wrote:
Pretty simple if you look at the demographics of the players.  Boomers are no longer, and shouldn't be, the target group for marketing.

Knucklehead wrote:
Absolutely this. It's the younger generations who purchase the majority of NFL merch. When's the last time that you (the collective you) purchased a jersey or any other NFL merch?

And it's the 40 and older crowd that buys the majority of the tickets to the games (and corresponding revenues).

Wrong season to ask the merch question.  I loaded up for me and the family this year to attend games at US Bank and Lambeau.  I also buy Vikings gear for my granddaughters every year...just to annoy my daughter and husband who are Packer fans.  His stepfather is a Vikings fan as well and does the same. They have jerseys, pajamas, blankets, hoodies, lamps, signed footballs, helmets, wall hanging. My oldest granddaughter (here in Madison) has a purple colored bedroom to match the Vikings gear

badgervike wrote:

So..you think the Superbowl marketing is directed at the demographics of the players...and not the actual viewership?

Sure do, that's who's playing the game and probably a good clue to who will be representing the future fans.  You and I don't represent the future market.  I was hooked and a customer, when Bart Starr and Fran Tarkington were the product, it's a culture. Learned early on to not really pay attention to half time, except when it was over.  It's not really that big of a thing, why else would "Up with People" be in five super bowls, they had to be appealing to more than the SD population.

BigAl99 wrote:

Sure do, that's who's playing the game and probably a good clue to who will be representing the future fans.  You and I don't represent the future market.  I was hooked and a customer, when Bart Starr and Fran Tarkington were the product, it's a culture. Learned early on to not really pay attention to half time, except when it was over.  It's not really that big of a thing, why else would "Up with People" be in five super bowls, they had to be appealing to more than the SD population.

The key is to cater to both.  The older crowd is your bread and butter today and the younger crowd is your future.  Ask Bud Light and Cracker Barrel how that works if you alienate your current base.

StickierBuns wrote:

This ^

"Viewing peaked at 135.7 million from 8-8:15 p.m. ET, during the game’s second quarter, when the Eagles were building a 24-0 halftime lead. But viewers clearly stuck around for Kendrick Lamar’s halftime show, which averaged 133.5 million viewers across all platforms (vs. 129.3 million a year ago) and included the rapper performing his Grammy-winning, Drake-beefing hit “Not Like Us,” and the second half of the game."

There are people that tune in only for the halftime show.  My girlfriend does that.  I've never believed the Halftime show viewership numbers (regardless of artist) because anybody that watches typically leaves their tv on and tuned in even if they're off doing something else.  I usually go to a Superbowl party at a friend's house on one of the lakes here in Madison.  He has a bar in his boathouse and mainly the men watch down there and the women watch in the house.  We usually go check the ice fishing lines and hang around the firepit at halftime...with the game still on so that we know when the game started back up.  Not sure we're adding a lot to the halftime Ad revenues.

badgervike wrote:

The key is to cater to both.  The older crowd is your bread and butter today and the younger crowd is your future.  Ask Bud Light and Cracker Barrel how that works if you alienate your current base.

There are people that tune in only for the halftime show.  My girlfriend does that.  I've never believed the Halftime show viewership numbers (regardless of artist) because anybody that watches typically leaves their tv on and tuned in even if they're off doing something else.  I usually go to a Superbowl party at a friend's house on one of the lakes here in Madison.  He has a bar in his boathouse and mainly the men watch down there and the women watch in the house.  We usually go check the ice fishing lines and hang around the firepit at halftime...with the game still on so that we know when the game started back up.  Not sure we're adding a lot to the halftime Ad revenues.

Lol, that would not fly at my house!

StickierBuns wrote:

Well this is kind of the crux of it: you have a hard time imagining other people doing things differently then you do. To say you 'don't believe in the viewership numbers' is just dismissing something you don't understand or comprehend. There's a whole big world out there with people doing things and watching differently than you. I never watch the halftime show, regardless of who it is, but I can also intellectualize that there's a shit ton of others that do.

C'mon Sticky.  I never said there weren't a lot of people that watch the halftime show..did I?  I've said that I believe those numbers are inflated as there are a number of people (including you and I) that count in the halftime show viewership numbers...that didn't watch the halftime show.  I've also said that the NFL needs to walk a fine line of attracting new fans (young people, women, International)...while still catering to their current base.  Get it wrong..and you're going the wrong direction.  Would it kill the NFL to have a Country Medley (Morgen Wallen, Jelly Roll, Lainey Wilson) or a pop star like Taylor Swift or Ariana Grande or bring a band back together for a one night only performance (Zeppelin, Pink Floyd, Fleetwood Mac, Bon Jovi) etc.  I know they tried to get Taylor Swift this year and negotiations broke down over rights to her performance (the performers don't get paid).  Just every once in a while give something that don't want to watch Bad Bunny yet again.

The other thing that isn't mentioned is that Bad Bunny is pretty outspoken.  We had the Justin Timberlake / Janet Jackson controversy.  You're taking a not insignificant chance that BB is going to say something to piss off your fan base.

StickierBuns wrote:

Well this is kind of the crux of it: you have a hard time imagining other people doing things differently then you do. To say you 'don't believe in the viewership numbers' is just dismissing something you don't understand or comprehend. There's a whole big world out there with people doing things and watching differently than you. I never watch the halftime show, regardless of who it is, but I can also intellectualize that there's a shit ton of others that do. I mean, you can't believe the average age of the Superbowl viewer demo and then say you don't believe another metric just because. They've got this stuff down to a science....if you believe in science, that is.

Personally I can barely stomach the Superbowl. The game is fine, but every single other aspect is a bit nauseating.

his scenario is one that I have seen play out at most the superbowl parties I have been to, not specifically ice fishing,  but the give a shit goes out the window for most that are watching the game,  there are typically a few that will watch halftime,  but most that I have been to ( including some in the twin cities) people really dont pay attention to artists they dont know, or genres they dont follow.   

I also have outgrown the hype,  now that we can find the commercials online the next day,  there is really no reason to tune into the pre game, halftime, post game shit.

JimmyinSD wrote:

his scenario is one that I have seen play out at most the superbowl parties I have been to, not specifically ice fishing,  but the give a shit goes out the window for most that are watching the game,  there are typically a few that will watch halftime,  but most that I have been to ( including some in the twin cities) people really dont pay attention to artists they dont know, or genres they dont follow.   

I also have outgrown the hype,  now that we can find the commercials online the next day,  there is really no reason to tune into the pre game, halftime, post game shit.

This is the norm, not the exception imho.  Ladies clamor towards it, dudes just want the game back on.  Especially with who they've put out there of late.

Waterboy wrote:

This is the norm, not the exception imho.  Ladies clamor towards it, dudes just want the game back on.  Especially with who they've put out there of late.

I dont know how many ladies even pay that much attention to this type of "music"

JimmyinSD wrote:

I dont know how many ladies even pay that much attention to this type of "music"

Not any that I know, but I'm getting old.  lol  I haven't listened to anything current in years with the exception of country.

JimmyinSD wrote:
I also have outgrown the hype,  now that we can find the commercials online the next day,  there is really no reason to tune into the pre game, halftime, post game shit.

I hate Super Bowl parties, simply want to watch the game.  I DVR the game and start watching after acquiring a 1 hour buffer and watch while FFing commercials and halftime.  Works for me!    :D

badgervike wrote:

And it's the 40 and older crowd that buys the majority of the tickets to the games (and corresponding revenues). 

Wrong season to ask the merch question.  I loaded up for me and the family this year to attend games at US Bank and Lambeau.  I also buy Vikings gear for my granddaughters every year...just to annoy my daughter and husband who are Packer fans.  His stepfather is a Vikings fan as well and does the same.  They have jerseys, pajamas, blankets, hoodies, lamps, signed footballs, helmets, wall hanging.  My oldest granddaughter (here in Madison) has a purple colored bedroom to match the Vikings gear

Bad investment man, Vike gear for your grand kids who are being raised by your packer daughter and SIL, who refers to you as the prick FIL.  One stroke and you will be rolled around the rehab center with a yellow foam wedge on your head,  a fruit cup in your lap, wearing a current packer qb jersey with green and yellow slippers complete with pom poms.  And their telling everyone "He really responds to this"

Lol. Way ahead of you Al. That's why I gave my brother (and huge Viking fan) Medical Power of Attorney. You can't leave those life or death Packer decisions to chance.