NCAA student athlete-image and likeness

About time. Its a multi-billion dollar business and the entertainers don't make a dime. Stupid. The NCAA had a nice racket going.

Ex-USC RB Reggie Bush Blasts NCAA and Heisman Trust: 'My Records Should Be Reinstated' - Sports Illustrated USC Trojans News, Analysis and More
Former USC running back Reggie Bush is speaking out after the NCAA passed new NIL laws, which allow college athletes to monetize off their name, image, and likeness.
In 2010, Bush became disassociated from USC for 10 years and had his Heisman vacated after it was revealed that he and his family received improper benefits during his college career. 
Now that the NCAA has officially changed the landscape for college sports, many argue that his Heisman should be returned. Bush agrees with this notion, and released a statement on July 1, pleading the NCAA to reconsider their decision.
"Over the last few months, on multiple occasions, my team and I have reached out to both the NCAA and The Heisman Trust in regard to the reinstatement of my college records and the return of my Heisman," Bush said in a statement.
"We left multiple messages for Michael Comerford, the President of the Heisman Trust but instead received a call from Rob Whalen, the Executive Director who stated that Mr. Comerford would not be calling us back and that, in any event, they could not help us. We reached out to the NCAA on multiple occasions and received no help or got no response at all. It is my strong belief that I won the Heisman trophy "solely" due to my hard work and dedication on the football field and it is also my firm belief that my records should be reinstated."