I started to get bored and checked out after Casino Royale.I watched one where the villain was stockpiling water (?!?... I was half paying attention...) or something, and haven't bothered since.
I will say, though, I work with some younger gents from the UK who absolutely love it. Not sure if this is just them, or if it's just bigger across the pond (it would make sense), but they can't get enough.