Kirk Cousins being silly

[Vikergirl]

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[Guest]

I consider myself to have a good sense of humor...
This one I just don't understand

[Guest]

is that KCs way of trying to lure marshawn lynch to the Vikes next season?

[Guest]

Looks to me like KC lost a bet...

[Guest]

[Guest]

I guarantee you that KC didn't know what that ad was about either. Skittles marketing department: swing and a miss. 

[Guest]

We live in the digital age of affiliated personal advertising man... Skittles doesn't need to produce award winning advertisements to generate views and discussion about their product. 

I bet it went down like every other YouTube product endorsement sans an actual expectation to follow through because... they are just Skittles: they sent him a box of product and asked him suggested it would be great if he posted a video featuring him and the gigantic box to his gigantic social media following. He probably felt a need to thank them and started with the classic vlog route, doing his touchdown dance with the box. He uploads it to his instagram as a thank you and here we are... 

Skittles wins by generating thousands of impressions and creating an advertising campaign off a box of Skittles.