I think it's human nature to pitch your own transactions as "exactly what you wanted to do," even if you don't necessarily believe it. Gruden said it about Smith in his "upgrade" comment, which was a direct hit on Cousins. Elway was just somewhat more diplomatic, saying that Case was his "first choice." That comment is getting a lot of ridicule on Denver radio right now.
To their credit, I'm not sure I heard the Vikings say anything that could've been construed as an insult to Bradford, Bridgewater or Keenum.
Maybe sometimes good guys do finish first.