The Power of the NFL

[StickierBuns]

https://frontofficesports.com/nfl-is-lin...f-america/

There’s nothing bigger on U.S. television than the NFL, but keeping those rights presents a range of challenges for the incumbent linear rights holders.

“NFL-related content at this point is the key linchpin holding the linear cable bundle together, a massive driver of linear advertising dollars, retransmission fees, and even more recently, direct-to-consumer sign-ups. This market paradigm has not gone unnoticed by the NFL,” Bank of America analysts wrote in a research note released Wednesday. “In short, it is hard to paint a positive outcome from the traditional media ecosystem perspective.”

[pattersaur]

https://frontofficesports.com/nfl-is-lin...f-america/

There’s nothing bigger on U.S. television than the NFL, but keeping those rights presents a range of challenges for the incumbent linear rights holders.

“NFL-related content at this point is the key linchpin holding the linear cable bundle together, a massive driver of linear advertising dollars, retransmission fees, and even more recently, direct-to-consumer sign-ups. This market paradigm has not gone unnoticed by the NFL,” Bank of America analysts wrote in a research note released Wednesday. “In short, it is hard to paint a positive outcome from the traditional media ecosystem perspective.”

Traditional cable has already hung on longer than it probably should have. Cable feeds helped greatly to get all of these sports popularized but in turn, that gives the sports more and more leverage in negotiations as time goes on. Eventually they become popular enough to where they don't need cable.

Netflix saw this and began making their own content quickly once movie studios started to offer streaming services of their own.

In related news my dad will probably still have his cable subscription for another 20 years lol.

[MaroonBells]

And the cap just keeps going up. No matter how optimistic the projections are, they always fall short. 

As we move farther away from the traditional TV model, I would have to assume we're getting closer to the ala carte model where I can pick and choose the games I want to watch (and pay for) without also having to pay for a package of other games, 90% of which I won't watch. Or maybe I'm just wishful thinking.

[StickierBuns]

As we move farther away from the traditional TV model, I would have to assume we're getting closer to the ala carte model where I can pick and choose the games I want to watch (and pay for) without also having to pay for a package of other games, 90% of which I won't watch. Or maybe I'm just wishful thinking.

Yes, please! I think its still a bit off for that, but some form is coming. Its just still so financially advantageous to stick consumers with shit they don't watch in a bundle. But Premium Subscription Ala Carte is on the horizon. Because we'll pay for anything as NFL fans and the younger demo is completely used to a subscription model, a monthly fee.

[medaille]

And the cap just keeps going up. No matter how optimistic the projections are, they always fall short. 

As we move farther away from the traditional TV model, I would have to assume we're getting closer to the ala carte model where I can pick and choose the games I want to watch (and pay for) without also having to pay for a package of other games, 90% of which I won't watch. Or maybe I'm just wishful thinking.

I think that’s the opposite of what you’ll get.  What you’ll get is each platform getting some of the games you want to see, so you’ll fork over the most amount of money, unless by ala carte you mean one-two month’s subscription for each platform if you remember to cancel.