The Power of the NFL
Joined May 2013
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Joined May 2013
5,337 posts
Rep: 10
https://frontofficesports.com/nfl-is-linchpin-holding-cable-bundle-together-bank-of-america/
There’s nothing bigger on U.S. television than the NFL, but keeping those rights presents a range of challenges for the incumbent linear rights holders.
“NFL-related content at this point is the key linchpin holding the linear cable bundle together, a massive driver of linear advertising dollars, retransmission fees, and even more recently, direct-to-consumer sign-ups. This market paradigm has not gone unnoticed by the NFL,” Bank of America analysts wrote in a research note released Wednesday. “In short, it is hard to paint a positive outcome from the traditional media ecosystem perspective.”
There’s nothing bigger on U.S. television than the NFL, but keeping those rights presents a range of challenges for the incumbent linear rights holders.
“NFL-related content at this point is the key linchpin holding the linear cable bundle together, a massive driver of linear advertising dollars, retransmission fees, and even more recently, direct-to-consumer sign-ups. This market paradigm has not gone unnoticed by the NFL,” Bank of America analysts wrote in a research note released Wednesday. “In short, it is hard to paint a positive outcome from the traditional media ecosystem perspective.”
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Feb 26, 7:55 AM
Feb 26, 2026 7:55 AM
Joined May 2013
5,337 posts
Rep: 10
Joined May 2013
5,337 posts
Rep: 10
MaroonBells wrote:
As we move farther away from the traditional TV model, I would have to assume we're getting closer to the ala carte model where I can pick and choose the games I want to watch (and pay for) without also having to pay for a package of other games, 90% of which I won't watch. Or maybe I'm just wishful thinking.
Yes, please! I think its still a bit off for that, but some form is coming. Its just still so financially advantageous to stick consumers with shit they don't watch in a bundle. But Premium Subscription Ala Carte is on the horizon. Because we'll pay for anything as NFL fans and the younger demo is completely used to a subscription model, a monthly fee.
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Joined May 2013
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Joined May 2013
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medaille wrote:
I could even see them changing the format up a little bit, like splitting the early and late afternoon slots, or just giving network TV exclusive access to the premier games and moving all the other games to streaming (except in local areas).
Like, I could see something like Netflix gets the noon games or the AFC games, and Prime gets the late games or the NFC games, except the premier ones which are still CBS and Fox, HBO gets the Sunday Night Games, and Disney gets the MNF game, Prime retains the TNF games, but Netflix gets any of the Saturday games. Just split everything out into as many tiers that everyone has to bid on.
Yet the NFL Redzone will always remain... its a great concept I personally love. I know they want to do it for college football as well.
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Joined May 2013
5,337 posts
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Joined May 2013
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Rep: 10
IceRatz16 wrote:
Like Sticky, RZ changed the game for watching football, especially in conjunction with fantasy sports that it's here to stay for me as well and I'll follow whomever offers it. I couldn't care less about the Ticket as I can stream a game or two if it's not on and I cannot stand watching a game in full due to the ridiculous amounts of commercials. RZ is like crack for football fans, IMO.
This. I can't stomach the commercials, I used to get The Ticket but won't now because of RZ....and the more RZ you watch every year, the more you only want to watch RZ.
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